Finding His Beat

Finding His Beat

In rap music, “def” is what you want to be. “Deaf” is another matter. Sean Forbes is both. As an infant, Sean lost nearly all his hearing. He grew up in suburban Detroit the way many deaf children do. Special classes. Sign language. Constant tussles with kids making...
STEINBRENNER IS GONE; HIS CREATION LIVES ON

CLEVELAND IS NOW OUR KIND OF TOWN

Fear not, Cleveland. You’ve lost LeBron James. But you’ve gained something, too.In hearing “farewell” from the world’s most talented basketball player, you join a long but familiar list. You are Humphrey Bogart watching Ingrid Bergman fly...
STEINBRENNER IS GONE; HIS CREATION LIVES ON

iPhone Crazies Need a Major Wakeup Call

Bloomingdale’s, I think, first pulled off this trick. For a while, in the ’70s, they had people scrambling to carry their Big Brown shopping bags. Amazingly, shoppers actually did the store’s advertising for them, while acting lucky to have such a hot item.

Abercrombie & Fitch later upped the stakes, making it uber-cool to wear shirts that display “Abercrombie” like a billboard.

But Apple tops them all. Apple is the king. No company has grabbed the kookiness of the desperate shopper and spun it into such a publicity machine.