Bloomingdale's, I think, first pulled off this trick. For a while, in the '70s, they had people scrambling to carry their Big Brown shopping bags. Amazingly, shoppers actually did the store's advertising for them, while acting lucky to have such a hot item.Abercrombie & Fitch later upped the stakes, making it uber-cool to wear shirts that display "Abercrombie" like a billboard. But Apple tops them all. Apple is the king. No company has grabbed the kookiness of the desperate shopper and spun it into such a publicity machine.
Mitch Albom writes about running an orphanage in impoverished Port-au-Prince, Haiti, his kids, their hardships, laughs and challenges, and the life lessons he’s learned there every day.